What’s Majikiri project

What’s Majikiri project

The Majikiri Project is promoted by companies specialized in wood processing, designers and architects designing and building houses and commercial facilities, professional pharmacists specialized in preventative medicine, and producers, as part of Furniture and Fittings Promotion Council’s activities.
“Majikiri,” or partitions, are a piece of furniture that is suited to Japan’s climate. Our aim is to bring majikiri to Western houses and facilities through developing newly-designed products inspired by them that serve new purposes and functions, thereby communicating their charm.

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About the forest

About the forest

imege_About the forest

Japan has about 25 million ha of forest, which covers about two thirds of the country. This makes Japan one of the most forest-rich countries in the world, after Finland and Sweden. However, our wood self-sufficiency rate is only about 30%, meaning that about 70% of the wood that we use are imported from overseas.

After the war, a policy was implemented to plant trees as part of our reconstruction efforts, increasing our production of wood in planted forests. Back then, people used wood as an energy source such as firewood and charcoal. However, now that we depend on fossil fuels for energy, wood no longer serves as an energy source. That is why forests have been abandoned, with no periodic thinning or felling. The weakening of forestry means that our forests are no longer in a healthy state.

From a concrete society to a wooden society

imege2_About the forest

Efforts to achieve a better wood self-sufficiency rate will restore healthy management of our forests and create more forest-related jobs. This will vitalize rural areas.
(1)Fulfillment of Multifunctional Roles Forests
Forest maintenance
1.Cultivation on the source
2.Forest and for the supply
3.Preventing disaster of earth and sand
4.Climate change action

(2)Human-friendly  material.
1. Pleasant Humidity
2. warmth
3. Relax effect by fragrance
Contributing to the revitalization of Mountainous, agricultural area. Healthy forest maintenance by increase in self-sufficiency of lumber and activity of rural area.

What we can do

In order to further promote the use of domestic wood, the Act on Promoting the Use of Wood in Public Buildings came into force in 2010. The act promotes the use of wood for construction and furnishing in public buildings. The aim of the Forest and Forestry Revitalization Plan is to drastically increase our wood self-sufficiency rate from its current 24% to 50% by 2020.

The use of wood for constructing and furnishing public buildings is expected to promote the use of wood in private buildings as well. While there are now ever more diverse ways to use wood, such as for public buildings and as a renewable energy source, we wanted to find another way to incorporate wood in our everyday lives in a much simpler manner, and began to promote ways to use wood in our lives and in our workplaces.

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The history of fitting

image_The history of fitting

The history of fitting dates back to ancient times, when people in the Jomon and Yayoi periods started to use sliding doors at the entrance. In the Heian period, people began to use portable silk partitions and folding screens to separate their living spaces inside Shindenzukuri-style houses. Japanese wood is characterized by its ability to regulate humidity in the room in all four seasons, absorbing water vapor when the air is humid and emitting it when the air is dry. They also serve to partition spaces and adjust lighting and the flow of wind.

Japan's lifestyle culture and sense of aesthetics

image_Japan's lifestyle culture and sense of aesthetics

In the Heian period, people found a unique sense of aesthetics in the ambivalence and transitory nature of panels and folding screens that both separate and unify a large space.
They furnished their houses according to the seasons, and created their own space for every ceremonial occasion.
Our ability to arrange space like a work of installation may perhaps have been born out of this Heian sense of aesthetics and cultivated in our collective consciousness since.

We believe that the wisdom of flexibility represented in sometimes connecting, at other times separating, the inside and the outside might perhaps have been born out of the mindset of the Japanese people that values vagueness and modesty.

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Workstyle revolution and wooden spaces

What is health management?

image_What is health management?

One core aspect of today’s workstyle revolution is health management. It means that the employee’s health management is conceived and executed from the perspective of management in a strategic manner. It is essential for an enterprise that its employees be healthy. Currently, only the aspect of reducing duty hours has been emphasized, but we would like to take this opportunity to revolutionize our working spaces.
That is why we study how wood alleviates stress and how it affects our five senses, not just from a design point of view, but also from the perspective of preventative medicine.

Do wooden spaces help solve the issue of presenteeism?

image_Do wooden spaces help solve the issue of presenteeism?

Absenteeism refers to an employee taking a day off or temporarily leaving the workplace. On the other hand, the word presenteeism also exists, which means working while sick. It describes a situation where an employee is present at the workplace but cannot deliver his/her full performance due to physical or mental health issues. It is said that not being able to perform at our best at work decreases our performance more than absenteeism does. In terms of productivity in the long run, it is better to take days off and go back to work than to keep working while sick for days.

To solve the issue of presenteeism, we believe that wooden spaces can contribute to this aim not only through allowing for better sleep or promoting healthier daily routines, but also through its positive effects on the organization’s psychological, emotional, and health environments.

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Making our workplace more stress-free

We turn to trees for healing.

Trees inspire our minds and heal our damaged hearts. In 1982, the then Director-General of Forestry Agency coined the phrase “forest bathing.” It has become a part of our everyday lives, and its health benefits have been recognized. In Europe and the US, it became known as forest therapy, with doctors prescribing it to patients. In some countries, it is even covered by insurance.

We believe that the best word to summarize the scientific aspects of healing effects of trees would be “tranquilization.”
The scent of essential oils from trees soothe the sympathetic nervous system agitated by stress and calm us down. Also, they have been shown to significantly increase the activity of the parasympathetic nervous system, helping us relax and feel less depressed, etc. This helps us stay concentrated and allows us to recover from fatigue more quickly.
Researchers have uncovered measurable physiological responses. They have been reported to lower our blood pressure and improve circulation in our hands, feet, and brains.

Looking at wood relaxes our tense minds in an instant.
There are fine microscopic bumps on a wooden surface. They scatter light and reduce reflection, making the material gentle on the eyes.
Wood is characterized by its irregular grain pattern that never gets old. The rings overlap in layers in a beautiful irregular pattern. The natural “fluctuations” found in natural wood material calm our minds.

As represented by our childhood fascination with wooden blocks, we find it delightful to touch wood. Is it perhaps because we feel biologically connected to the tree that once stood in a forest?
Walking on a wooden floor feels warm, touching wood feels smooth and comfortable, and its well-balanced absorbency makes it a perfect material in our everyday lives.

A forest offers various elements that are we innately find comfortable, such as the auditory experience of raindrops, birds chirping, etc., the visual experience of sunbeams streaming through the leaves of trees, etc., and the tactile experience of breezes and snow. This is why forests help us balance our minds.

In busy business settings, we now need more than anything the time to let go of stress and to loosen our minds, or in other words, to stimulate the parasympathetic nervous system.
However, these days, our offices are full of regularly-placed desks, steel cabinets, and other standardized office items, which all have geometric shapes optimized for productivity and efficiency. We wonder if this environment is friendly to workers that spend most of their time there.

The fact that many people are indifferent to their own stress gives me a sense of impending crisis. Taking the time to recognize stress and taking measures against it, rather than ignoring it as one’s weakness, will lead to workplace revolution that will change our work, offices, and health. To do this, we need the time to return to our original self, however short. We need to find our own ways to do this, such as reading a favorite book, switching off the inflow of information to balance the mind, or to draw.


b-physical Co., Ltd.
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Human-friendly office design

I have been creating office spaces for 25 years, and some things have drastically changed while other things have not changed at all. One change is the environment that we, business people, find ourselves in. The relationship that we used to have with our company, which was based on the notion of lifetime employment and seniority system, has now collapsed, and individuals are now quickly becoming the ones that make decisions about their actions. We now have more and more freedom in our decision making, but it can also be said that we are now becoming more and more responsible for our actions. Another significant change is that we now have many different workstyle options, where we are free to work wherever and whenever we want, thanks to many new tools developed using advanced technologies. On the other hand, the biggest theme in our office environments remains the same: it is to “facilitate communication and concentration at the same time.” Now that we are interested in telecommuting again and more and more enterprises are encouraging their employees to work from home or adopt other various workstyles, offices are required to meet different standards. The recent trend is that measures for better communication have been strengthened. It is in this context that many enterprises have adopted a free address system and café-like spaces in offices are now gaining popularity. On the other hand, we should not forget the fact that these changes have resulted in relatively fewer places for employees to concentrate on their work, and more and more employees are now raising their voices for such spaces.

As a business owner, I strongly felt that “giving employees more options” would be the most important aspect in managing a company in the future, and have been taking various measures to achieve this. Our employees are of different races and grew up in different environments. They have different roles and workstyles. They find themselves in different environments regarding their life events and family situations. They like different things as well. Today, it is no longer possible to make them work in a stiff uniform environment. I believe that the only way is to create an atmosphere where all employees understand what they are expected to achieve and strive for it, and for them to be able to do it, give them necessary environments and allow them to choose one. This applies to office management as well. If an organization allows its members to take full advantage of the office, thinking “what should I do and where should I do it to perform at my best?,” the performance of the organization will definitely improve.

Either way, taking measures to maximize the performance of all employees by managing their work environments including the office space is an essential part of enterprise management. The keyword of the future will be “human-friendly.” Themes such as “humanity” and “nature” will become more important. Our company has actively been taking measures to use more wood in our offices, and we closely observe and support the activities of Furniture and Fittings Promotion Council.


President CEO
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IFFT Interior Lifestyle Living (2018.11/Tokyo Big Sight)

We announced JIBUN ADDRESS, a partition born out of a new idea, at IFFT2018 Interior Lifestyle Living.
Regular partitions are for separating spaces and rooms, but JIBUN ADDRESS is for creating “your own space” by partitioning desks or tables.
We reinvented majikiri, a traditional Japanese piece of furniture for partitioning, in the context of today’s lifestyles. Our majikiri partition the space in a moderate manner without pressing on the space around them. They are perfect for when children want to study in the living room, or when individuals want to take the time to concentrate on what they are doing. They can also quickly turn an office desk into your own desk in a free address office.

Japanese and international attendees have said “it is a unique concept, both beautiful and functional.” We were delighted to hear from many attendees that they are looking forward to its release.

 ARUHI magazin

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Non-territorial office will no longer have individual desks. Instead, it will have shared desks.
Open “your own address,” to create a space and time with a fragrant scent of trees, and you have a space and time for meditating, concentrating, or relaxing, partitioned for you.

Natural wooden fittings have an innate ability to adapt to Japan’s changing seasons. They are born out of Japan's climate with four seasons and how people have lived for centuries. They partition rooms and spaces, but sometimes create a relationship between the inside and the outside, connecting the two.

Easier partitioning of your space means that you can create an atmosphere that hosts gentle interpersonal relationships and a sense of openness. It ensures a sufficient level of privacy while facilitating communication.

We developed "JIBUN ADDRESS," a minimalistic portable partition that you can use on a Non-territorial office desks.
Partitioning your desk will create "your own space and time."

image_jibun address
design info_JIBUN ADDRESS

Product description

Category: mobile furniture, partition

1. For partitioning office desks
2. For partitioning living room tables to create a spac

e for children to study
3. For partitioning hobby and creative work spaces Materials
Japanese cypress (main body, internal partitions)
Latches (stainless steel, copper plate, etc.)

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